Turns 1-3: Establish tempo, watch your hand size Early turns are about staying at 5-7 cards
Usually creatures, but you can do some cool stuff with the best lands, or heck, even the pretty good planeswalkers
If a Fusion Monster(s) you control that lists "Elemental HERO Neos" as material would be destroyed by battle or card effect, or shuffled into the Extra Deck by its own effect, you can banish this card from your GY instead
Many cards require a personality in play to be played
Many collectors appreciate the Japanese approach because it ensures some reward for the cost, reducing the pure gamble factor
Honorable Mention Summon: Yojimbo This four-cost ahead of curve size at 5/5 rare in White exiles an artifact or enchantment or tapped dork too