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At the baseline, most lifegain decks are going to want this since the activation is so cheap
Once such change stemmed from the fact that we realized that the king of artifact hate needed to be green
This rewards going wide not tall, so the more and cheaper your stuff is the better you'll be here
He's usually portrayed as completely bald and extra mean
Giving all your dragons indestructible means you can swing and block without fear, and the bonus of stacking +1/+1 counters every upkeep quickly snowballs, all on top of a potential alternate win condition