Look at [casthaven]Bitter Ordeal[/casthaven], [casthaven]Norin the Wary[/casthaven], and [casthaven]Porphyry Nodes[/casthaven] and youll see cards that went up because they saw some fringe play and a lot of people bought in to make sure they werent missing the next big thing
That, and I really just like Conduit of WorldsConduit of Worlds, in general
And finally, theres the more difficult but very real reason: Sometimes you simply need the money
There isnt a lot of it, and it can typically stand apart on its own
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Even if the cards I bottom might be very powerful in the late game, Ive found early board control to be crucial, and I have been mulliganing aggressively with that in mind